London’s first entirely vegan bakery stars in new British Library film

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London’s first entirely vegan bakery, Ms Cupcake, stars in a new online film from the British Library which aims to help grow vegan businesses. In the  film Mellissa Morgan, found of Ms Cupcake, explains how she turned to The British Library’s Innovation for Growth Programme to help start Brixton based Ms Cupcake.

Mellissa explains: “The British Library loves start-up businesses and they want to help you grow that business. Their Innovation for Growth Programme is a combination of one-on-one meetings with experts in their field, seminars and speed mentoring.”

Acknowledging why some start-ups may not think of The British Library when starting a business, Mellissa says: “When you first think of The British Library you think of this huge inaccessible building for really, really intelligent people, but actually it’s a hub of creativity a place where people go to meet to talk to each other and share ideas and be inspired by different things.”

And commenting on how The British Library is helping Ms Cupcake now, Mellissa says: “As we’re beginning to expand nationally and internationally, The British Library is where I’m turning to. They’re able to help me with that growth path, to go on and on; the sky’s the limit.”


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